Why Has Amazon not revealed the Day for Amazon Prime Day 2018 – Here’s Why

‘When is Amazon Prime Day?’ is one of the most common questions asked in eCommerce around this time of year. Amazon Prime Day is a relatively new occurrence, having begun in 2015 only as a means of increasing the international eCommerce site’s summer sales numbers.

In 2016 and then again in 2017, Amazon Prime Day grew in numbers and reputation. This year, Amazon Prime Day 2018 has not yet been announced. Though we suspect it to be coming in July, Amazon has yet to announce a date, keeping consumers and competitors in the dark.

Prime Cables Day 2018 is coming soon @primecables.ca

Why Amazon has not yet revealed what day Prime Day falls on is simple. Amazon’s a huge company. By not announcing a definitive date, it creates a stir in the tech and online shopping communities. It helps to stir up publicity without anyone at Amazon ever having to lift a finger.


When Amazon finally makes that announcement, it’s going to create an even bigger bump in publicity, likely to result in more sales and even bigger numbers. As one of Amazon’s top Canadian competitors, PrimeCables doesn’t play that same game but we’re waiting.


This Prime Day hosted by PrimeCables.ca, instead of shopping with Amazon, shop with PrimeCables. Here’s why. We’re a Canadian company, made by Canadians and for Canadians. When you buy with PrimeCables, you receive free shipping on all orders above $49, free returns on any product purchased from our catalogue, and a 365-day guarantee ensuring the customer is fully satisfied with their purchase. We’ve already set up numerous deals, discounts, and promotions on the PrimeCables site, and have more scheduled especially for Prime Day. Now we’re waiting on Amazon!


Keeping all this in mind, if you want to know when Amazon Prime Day is coming, note the following – 2015’s Amazon Prime Day fell on July 15, 2016’s Amazon Prime Day fell on July 12, and 2017’s Amazon Prime Day fell on July 11. This year, we’re expecting it to fall on either Monday, July 9, Tuesday, July 10, or Wednesday, July 11. The only thing we can say about how PrimeCables is planning to respond to Amazon’s assumed announcement is that we will be ready. When you shop with PrimeCables, expect even bigger discounts, deals, and promotions.


Browse your favourite cables, adapters, mounts, sit-stands, tools, appliances, home theater systems, network solutions, and more. Save up to 70% off select items in these PrimeCables categories and others. Instead of playing Amazon’s guessing game, visit PrimeCables on Prime Day for the best deals.

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